WTR was founded by a group of Fortune 100 global executives who needed to conduct business on a global scale in a faster, more productive and cost effective way.  The firm is led by Stephan M. Branch, PhD, President and CEO.  Dr. Branch directs a team of Editors, Coaches and 800 Analysts in 50 editorial sites around the world. He is responsible for the revenue growth, service quality and strategic expansion of the firm.

WTR Advantage:
  • Veteran global executives
  • National Foreign Trade experience
  • Sensitive to distinct challenges in private and public companies

Our Leadership

Stephan M. Branch, MBA, PhD

President and CEO

In his role as Chief Executive Officer, Dr. Branch is responsible for the revenue growth, overall quality and strategic direction of the firm. His extensive global experience includes serving as the executive vice president of a 3.8 billion dollar publicly traded talent and mobility company and several terms as a Board of Director on the National Foreign Trade Council in Washington DC. He has led both privately held and publicly traded companies in Asia, Latin America, Europe and the US. During his tenure at those companies, he was responsible for a total of 55 countries and lived on five continents. Dr. Branch is multilingual and has an MBA and Ph.D. in International Business from the George Washington University and is a graduate of Harvard Law School's Program on International Negotiation.

Rodrigo Ribeiro

Managing Partner

As Managing Partner, Rodrigo Ribeiro is responsible for the strategic leadership, product enhancement, and business development of WTR’s Intercultural Services, DEI, and Leadership Coaching. Rodrigo has lived a life immersed in multiple cultures both professionally and personally, having worked with global companies and leaders in every region of the world. Additionally, Rodrigo is multilingual and has traveled extensively through Europe and Latin America. Rodrigo holds a bachelor’s degree in English.

John Ortega, MS

Senior Vice President of Client Services

As Senior Vice President of Client Services, John Jacob has overall responsibility for service delivery and business-to-business solutions in EMEA, APAC and the Americas. He works closely with our Managing Editor and our 50 editorial sites to ensure that clients are receiving the most up-to-date information possible to drive their business objectives. John is multilingual and has lived and worked on five continents. John is currently pursuing his Master of Science degree in Human Capital Analytics and Technology at New York University.

Chris Richardson

Managing Editor

Chris Richardson has lived in seven countries on three continents, performing both global and regional roles in the areas of mobility and talent management. As Managing Editor of World Trade Resource, Chris has overall responsibility for the content integrity for 200 countries around the world for the World Trade Resource (WTR). He speaks French and German in addition to his native English. An avid traveler, Chris enjoys returning to the countries in which he has lived while every year also visiting a new country for the first time. 

Britto Sebastian

Senior Editor

Britto Sebastian is Senior Editor for Asia Pacific, the Americas, Europe, the Middle East and Africa. Britto works closely with our Managing Editor and our 50 editorial sites to ensure that clients are receiving the most up-to-date information possible to drive their business objectives. Britto is multilingual and has a Bachelor of Science degree in Hotel and Hospitality Administration from the Institute of Hotel Management, Bangalore (IHM-B), India. He previously worked with The Oberoi Hotels and Resorts and ITC Limited.

Soyeon Yoon

Marketing Digital Media

Soyeon Yoon has lived in five countries across three continents, studying and performing regional roles in marketing and media for multinational clients. Ms. Yoon plans and executes WTR's marketing strategy and runs digital campaigns across all social media platforms. She works closely with the executive team to maintain strong relationships with existing clients and engage with potential clients. She has a B.A. in Economics from Boston University and her MBA from George Washington University and holds two certificates in Brand Management and Digital Marketing and Analytics.  Ms. Yoon is multilingual and speaks Japanese, English, French and Korean.

Laura Johnson

Vice President of Client Development

Laura Johnson is Vice President of Client Development. Laura began her career at Arthur Andersen and later moved to Ernst & Young. During her tenure at these firms, Laura worked on global M&A and mobility topics ranging from international tax issues to compensation and benefits programs in more than 50 countries. Laura also managed a mobility program with a presence in over 32 countries. Most recently, Laura was instrumental in the Dell/EMC merger to ensure all aspects of the mobility program integration between the two companies was seamless. Laura holds a bachelor’s degree from Colorado State University.

Mathew Sebastian


Mathew Sebastian is Editor for Asia Pacific, the Americas, Europe, the Middle East and Africa. He works closely with our 50 editorial sites to ensure that clients are receiving the most current and valid content and data analytics possible to drive their business goals. Mathew is multilingual and has a degree in English and Literature from M.G. University, India. He also holds a second degree in Nautical Science from Indian Maritime University (IMU), Chennai. Mathew has sailed as a third officer with Shan Ship Management Pvt. Ltd, Mumbai. He has worked and traveled extensively throughout the Middle East. He loves traveling and plays keyboard in his leisure time.

Rinil Jose

Lead Research Analyst

As Lead Research Analyst for the Americas, Asia Pacific, Europe, the Middle East and Africa, Rinil Jose works with our editorial teams to ensure that our content is always current, accurate and meeting the objectives of our clients. He began his career at Geojit and later moved to Conduent. He has an MBA in Finance from Kannur University, India. In addition to his role at WTR, he is also completing work on a second Master of Commerce degree at Kannur University and is a certified Master Practitioner in NLP through ANLP India. Rinil is multi-lingual and has traveled extensively throughout the regions. His training and skill-set bring valuable analytical and data science expertise to the team.